PROFESSIONAL EXPERIENCE
HAKUNA BRANDS
Social Media Intern | May 2018 - Present
Hakuna Brands is a (n)ice cream company with two lines of dairy-free, plant-based, refined-sugar-free ice cream: Hakuna Banana and Totes Oats. Hakuna Banana is a banana-based frozen dessert, and Totes Oats is made with creamy oat milk.
Kienna started working with Hakuna Brands a year after its creation. She manages the official Instagram, Facebook, and email for the company, serving as the primary contact for all customer service concerns. She is also responsible for planning and executing the company's Instagram posts, which involves extensive planning of photos and captions that adhere to the company's target audience. In addition to social media planning, Kienna also takes on data analytics projects on marketing tactics and consumer engagement in order to maximize brand awareness.
**Programs used: Instagram, Facebook, Gmail, Excel
STATISTICS IN DIVERSITY FINAL PROJECT
STATISTICS: A WINDOW TO UNDERSTANDING DIVERSITY
University of California, Los Angeles | December 2019
The purpose of this class was to teach students how to apply statistics to social science fields, with an emphasis on using data analytics to study diversity and inclusion.
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For the final project, students were given data from a survey conducted on 866 UCLA students that asked a variety of questions on students' race / ethnicity, family background, GPA, feelings on academic performance and social life, and more. Each group was responsible for creating a statistical model that explored the data provided.
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Kienna's group chose to study the impact that a UCLA student's perception of ethnic inclusivity had on academic performance, feelings of exclusion, and stress levels. They chose the respective variables from the data set and used a multivariate linear model to study this idea. Kienna was responsible for data cleaning, producing graphs of the project results, and analysis of the interaction effect used in the model.
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**Programs used: R, Excel
2019 LYFT DATA CHALLENGE FINALIST
October 2019
The 2019 Lyft Data Challenge was Lyft's inaugural data challenge event in order to raise awareness about data science at Lyft.
For the first round of the challenge, teams of two were given a set of three large datasets (>1.2 million rows of data total) and asked to estimate the lifetime value of a driver and make business recommendations to the company to improve this value. Kienna was responsible for data cleaning, variable creation, and calculation of the driver's lifetime value.
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For the second round, the top 5% of teams (15 teams out of over 300) were invited to the Lyft headquarters to compete in an onsite challenge. This round involved defining "churn rate" and designing an experiment to explore methods to reduce churn.
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**Program used: R
UCSF: department of epidemiology & biostatistics
Undergraduate Research Assistant | July 2019 - September 2019
Kienna was a research assistant to the Disparities Research: Environment And oMics (DREAM) Lab team at the UCSF Department of Epidemiology and BIostatistics, where she worked on the multiethnic cohort study, which studied the relationship between place and the development of cancer in 215,000 individuals across two decades. Kienna was responsible for studying the effects of neighborhood environments on the health of members of the cohort who reside in Hawaii. She extracted census and geospatial data in order to characterize these neighborhood environments through creating nine variables (i.e. population density, number of commuters by car, density of nearby alcohol outlets) and conducting subsequent statistical analyses.
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**Programs used: R, SAS, Excel
JOHNS HOPKINS: CENTER FOR TALENTED YOUTH
General Assistant | June 2019 - July 2019
Center for Talented Youth​ (CTY) is an educational program for academically advanced children grades K-12. Kienna was a General Assistant for CTY's summer site at The Nueva School in San Mateo, CA. The General Assistant is responsible for providing general support to the program, with variable tasks on a daily basis. Some of these duties include supervising the students, answering the phone, managing clerical tasks, addressing parental inquiries, and more. One of Kienna's biggest responsibilities as a General Assistant was performing supply runs to purchase requested materials for the instructors, requiring exceptional time management skills through frequenting multiple stores to grab various supplies. Kienna also created weekly newsletters that included information on what the students learned each week during the program, as well as a final slideshow with pictures accumulated over the three-week-long session.
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**Programs used: Microsoft Powerpoint
DTE ENERGY
Energy Trading Intern | June 2018 - August 2018
DTE Energy is ​a Detroit-based energy company that oversees and develops energy-related business across the U.S. and Canada. As an intern, Kienna was responsible for developing a business trading strategy for sales in PJM, one of the largest wholesale energy markets. Kienna analyzed energy market data of thousands of sales across two years for this project and explored how varying conditions of each energy sale affected the business's profit. She presented her findings at multiple company meetings for DTE employees.
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**Programs used: Excel, Powerpoint